THE LARGEST GAMING AND DIGITAL ENTERTAINMENT EXHIBITION
ChinaJoy – China Digital Entertainment Expo started 16 years ago, ChinaJoy was more known for having beautiful show girls back in the days. In 2018, It was estimated that 340,000 people attended the gaming fest August 3rd to the 6th including more than 600 organizations as well as 200+ foreign companies. The theme was new technology, new entertainment and new value.
Points to consider in the gaming industry
Casual Games
Chinese casual games, in particular, have double the reason to invest abroad, which is a growing base of excited players. With a booming demand for casual games on the international market, developers have changed their marketing objectives and strategies. Having previously focused on organic growth and monetization, more casual game publishers have now increased their budgets for user acquisition.
Future
Affiliates and ad agencies have begun to look for new opportunities and to enhance their business model. The ChinaJoy conference was a great platform for discussing the possible directions.
Leaders
As WeChat is becoming the largest mobile internet ecosystem in China, many companies start building their entire businesses around it. From creating their own instant apps supported by WeChat to developing an instant app market within WeChat.
China Digital Entertainment Expo showcases web games, online games, console games, hardware products related to digital entertainment.
ChinaJoy has achieved great success and In order to continue to maintain this leading position, they focus on the latest trends of the game industry and adjust ChinaJoy and related conferences at a moment’s notice to ensure that exhibitions and conferences can fully keep up the development pace of the industry. Over the next five years, ChinaJoy shall continue its rapid development while constantly adjusting itself to fully meet the needs of the industry and professionals.
ChinaJoy is a great event for the Asian market which brings together international companies.
CHINAJOY 2018 HIGHLIGHTS:
• A place for new launches and games, attracting more than
• ChinaJoy had a significant growth of VR & AT content-based companies compared to other game shows in Asia.
• Being the biggest gaming event of Asia, ChinaJoy attracted a lot of direct advertisers and publishers from Asia allowing attendees opportunity to meet with existing and potential clients and partners.
• Meeting with partners enhanced the relationships and provided opportunities for scaling up operations
• Exhibiting booths allowed for the first information and business card exchange
