Cyber criminals are getting smarter every day at impersonating human activity. Forensiq Is Your Digital Armor. Sophisticated ad fraud detection methods identify malicious activity and allow you to eliminate bad actors so you can optimize your digital spend towards higher quality traffic.
Forensiq is a smart ad fraud detection solution that machine-learning technologies to aid businesses, advertisers, and marketers in spotting and combating illegitimate and fraudulent advertisement-related activities. It is used to stay alert against ad frauds that cause them to spend more money on their ad campaigns without getting real and genuine sales and conversions in return. Forensiq can identify and reveal any type of ad fraud whether it is initiated and committed by a person, botnet, or any malicious program.
“Fraud remains an ongoing threat in today’s evolving marketing landscape, with mobile and in-app SIVT posing an especially costly risk to media buyers,” said Marc Fanelli, GM, Forensiq. “
Through sophisticated machine learning and advanced bot fingerprinting, Forensiq partners with agencies, brands and enterprises to identify and block evolving forms of IVT, including fraudulent traffic. Tapping into protection that extends across desktop, mobile web and in-app environments, Forensiq’s powerful tools protect partners’ digital spend across devices, while ensuring integrity of the domain and app placement.
Forensiq, a full-funnel ad fraud protection solution, has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web)
Marc Fanelli, GM, Forensiq. “As a vendor on the forefront of mobile fraud protection for the past three years, Forensiq is proud to gain accreditation from the MRC. We’re thrilled to not only be recognized for our uniquely capable mobile expertise, but also for our reliable technology that’s protecting the industry from fraud across every part of the marketing funnel.”
Full-Funnel Fraud Detection – detects invalid traffic to keep you safe from sophisticated botnets, maliciously loaded ads, data center traffic, click farms, proxies, hijacked devices, malicious ad injectors, and more. Forensiq protects you from malicious actors who manipulate the attribution processes, falsely earning credit for conversions by stuffing cookies, faking installs, and injecting clicks where they don’t belong.
Mobile and Video Fraud – Mobile digital advertising is still the wild west of the industry – advertisers are shifting dollars faster than verification can keep up. Forensiq has partnered with mobile industry leaders to build a best in class detection system across mobile web and in app that can combat the highly sophisticated techniques that fraudsters are using to exploit the channel.
Comprehensive Viewability – Malicious publishers can hide ads behind other ads, render them outside the viewport or into a 1×1 pixel, or inject them onto popular sites. Forensiq alerts you when placement fraud occurs, allowing you to identify disreputable publishers.
Data Transparency – Verification shouldn’t be a black box. Forensiq lets you peer into our sophisticated algorithms and export fraud data to your own systems, so you can easily uncover the insights you need to take concrete action.