The mobile app market continues to grow exponentially and is reported to be worth $64bn by 2020. Fraudulent activity in the market, specifically fake app installations has skyrocketed, costing app companies billions. A recent study by Machine on ad campaigns for mobile apps that did not use any fraud detection strategies found that 53% of campaign spend was wasted on fraudulent installs, equating to $33.9bn
Machine is a London technology company able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and reaching.
Machine’s products and services are entirely dedicated to stopping fraudulent installs.
Their full-stack solution analyses data at pre-bid, impression, click, install and post-install level. ensure marketing budgets are protected from a fraudulent attack at each stage of the user journey.
The EMMAs celebrate excellence in mobile marketing across the globe and Machine has been recognised as winners.
The judges’ concluded that Machine’s “impressive, detailed results, show how they are preventing app install fraud. Machine solves a complex and serious issue, tackled with impressive technology”
Helix is the platform used to detects more fraudulent app installs. Helix learns from the install data in real-time and detects fraudulent signals as they happen. On detection, Helix prevents the fraudulent action from ever happing, pre-install. All done with no loss of install volumes. Post-install, Helix continuously looks for fraudulent activity. Once found, a detailed dispute report is automatically sent directly to the supplier. This means, you no longer have to negotiate with suppliers.
Machine recently launched a major update to their platform. adding new tools and features that make Machine an even more compelling way to detect install fraud.
- New features are:
Machine Index – is continuously processing billions of data events from over 150 app install supply sources. Using this data, tracks the transparency and quality of each supplier. It gives us unparalleled insight into the app install market in real time. The Machine index is thebest tool for app marketers who need to know which suppliers to use and those to avoid. - Supply Portal – gives your supply partners access to real-time data, reports and tracking tags – to help them improve their performance.
- Impression tracking – protects view-through attribution and optimises programmatic activity when using DSPs.
- 10x faster-data processing – now powered by the world’s fastest database, KDB+, giving you instant big data analysis.
- Improved UI & UX (improved design & features) – a new clean interface giving easy to understand data, reports and analysis.
- Support Portal – gives you 24/7 access to our support content and also included is a support bot for instant answers.
The Machine DNA service gives clients all the support needed. From ad-hoc technical requests to fully managed services and everything in-between. The DNA team forensically analyse the app install data, hunting for new tactics used by bad players. Once found, Helix is programmed to detect and block the new fraudulent signals.
Then we start hunting again.