In mobile user acquisition, everything now begins and ends with mobile event tracking. As an app developer you need to source out the appropriate app attribution partner. This place is where you will have your user acquisition partner place their postbacks. These postbacks will fire back to your mobile UA partner each time an event is triggered post-install.
How do I know if we can scale through one partner channel over another?
When deciding what partner channel you are going to increase your ad spend, you can simply pull the events from all of your growth stack sources. This will give you an immediate optimization at the subID / subPublisher level.
As your mobile user acquisition partners are getting more advanced they may like us have multiple app names that are categorized under each subID. This will give you another layer of optimization that can lead to downstream mobile event tracking that you didn’t think were previously possible.
We are all about pushing the limits on what was possible, achieving new levels of growth, truly separating us as your preferred mobile user acquisition partner. We can go down to that app level and provide deeper insights into what specific apps are backing out for your ad campaign.
Here is a sample mobile event tracking strategy on how we would push the boundaries for you to get the most our of your ad spend today.
SubID
All of the optimization starts on the subID level, at this high level, at a glance it will give you an insight into quick changes that will change the average downstream event delivery.
App Names
When working on strict event optimisations sometimes at the subID level it doesn’t seems that hitting the goal won’t be possible. However, once you break
CPI / CPA
This solution is one of the newer ones. Both you and your user acquisition team will be able to view the dashboard, however less partners are currently integrated here.