Mobile Growth Summit is a global mobile media company providing mobile marketing professionals with frontline content and community events to help grow their app businesses. Mobile Growth Summit is committed to building the world’s most helpful, friendly and knowledgeable community of mobile experts.
Mobile Growth Summit is a one or two-day event held annually, around the world; that crosses over both mobile and retail, with discussions from brand marketing professionals specializing in areas of mobile user acquisition, retention/engagement, re-engagement, monetization, to data science & analytics as it pertains to mobile, retail and mCommerce brands.
Mobile Growth events focus on exploring the latest trends in Mobile Performance Marketing, Advertising and Distribution for Mobile Applications.
Highlights from Mobile Growth Summit 2018
Quality
Delivering quality is essential for the success of many apps and tech companies. The conference highlighted that optimizing engagement is the best practice to achieve this. Lena Langhoff, Head of CRM at Foodspring, mentioned the “key is focusing on value, touching on a person’s need, and being consistent in your messaging.”
Creatives
Jessica Hasenplaugh, Head of User Acquisition at Wooga, discussed the opportunities of creative testing and the benefits of testing different types of formats to make each of them work. It’s evident the trend towards creativity matters and will become even more crucial in today’s mobile age.
Retention
User retention is becoming a huge priority for app developers, particularly those in the food delivery and gaming industries. For these players, the most effective way to bring people back to an app is to personalize marketing messages.
“Be top of mind, be fun, understand the Zeitgeist. When you make people smile and be comfortable, you win.” – Igor Lubawinski, VP of CRM at Delivery Hero, reminded attendees about how push notifications can be sexy.
Why you should attend – The summit provides a venue to learn, connect, and grow. You can witness one-of-a-kind dialogues between growth marketing influencers from Facebook, Google, Uber and more. There is opportunity to expand your professional network of growth marketing experts through exclusive social events. Workshops and break-out sessions teach the skills to take your growth marketing to the next level.
Dates and Places for Mobile Growth Summit 2019
• MGS May 15th – London UK – ONE Day Summit with dozens of mobile app marketing industry leaders, as well as content curated and crafted for the best mobile brand marketing panels and presentations for maximum value! List of Speakers
• MGS June 13th – Singapore – ONE Day Summit Mobile Growth Summit brings leaders from high-growth and at-scale brands. List of Speakers
• MGS July 18th – New York – ONE Day Summit. List of Speakers
• MGS August 15th – Toronto – Simpson Tower, ONE day Summit. List of Speakers.
• MGS Europe – Berlin September 18-19th – – TWO Day Summit.
• MGS Asia – November 8-9 Two Day Summit
