Mobile banner ads play an important role in today’s marketing mix. They are digital advertising that is engaging, relevant, and growing.
Banner ads occupy a spot within an app’s layout, either at the top or bottom of the device screen. They stay on screen while users are interacting with the app and can refresh automatically after a certain period of time. If you’re new to mobile advertising, they’re a great place to start.
Mobile banner ads remain the second highest revenue generating format across all regions. Sheer volume and extremely high impression rates make them a strong ad format. The key is to create mobile display ads with sophisticated designs, using the latest technology, which are relevant to viewers.
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With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing.
People of all ages, generations, and genders are using their devices wherever they go, some for even for hours per day. These users get bombarded by messages, news events, and social media on a daily basis.
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers.
As the device of choice is moving towards mobile rather than desktop, design everything on mobile first! Then scale it to other devices. The physical act of browsing on a desktop is different to how you do it on your phone. Moving a mouse cursor and clicking as opposed to tap, scroll and swipe on mobile devices. That is why It is best to build your banner sets mobile-first; this will help you create ad designs viewers want to engage with.
You are working with limited screen space, so don’t annoy your viewers with a visually busy banner. The best mobile banners use clean, simple designs. You need to stick to your brands’ style but apply it in more of a minimalist way.
Here’s a few basic pointers to help:
Keep your logo visibly high – try different layout placement and search for high contrast situations where the logo will stand out and make sure to leave breathing space. This approach will help raise the quality of mobile banner ads ad and be pleasing to your audience.
Keep text short and to the point – have a clear message to create curiosity. Limit typefaces to two or three different ones per banner. With space restraints choose which text has priority over others and stay consistent with the typefaces over all banners in the set. You only have seconds to grab a viewer’s attention. People tend to browse quickly and skip things of no interest. If you’re asking them to read lines and lines of text, the chances are they won’t.
Mobile Size – Mobile display Ad size is a critical driver towards advertising effectiveness and performance. The smaller the size, the harder it is to capture user attention and drive engagement. According to Google research the optimum size is 300 x 250.
Use appropriate rich media elements – Adding rich media provides an interactive element to your banners, providing potential customers with the possibility of not only seeing your brand, but actively engaging with it, and its contents.
Don’t forget the CTA Call to Action – Make the CTA image strong and eye-catching. The best way to achieve this is by using a button to encourage a viewer to click-through. Use contrasting colours that draw the eye’s attention too. Think mobile-first and move the location of the banner to the right of the ad. It is far more likely that mobile users will click-through via the right side of your ad due to how most people hold mobile devices.