The most successful digital products are not the ones that have the most functionalities once on the market, but rather the one that evolves faster than the others. This is where a proper user acquisition strategy is needed to boost you off the ground.
Focusing so much on the first release leaves few resources for the post-launch mobile app activities, which are paramount in every digital project.
It is important to define a clear post-launch product growth strategy in the very early project phases. This strategy should be based on the first feedbacks of your users as well as the gathered analytical data
One integral part of launching your app is an app user acquisition strategy.
What exactly is an app user acquisition strategy?
It’s a plan that’s implemented alongside the launch of your app to boost discoverability and encourage people to download and use your app.
App acquisition focuses on attracting new users to your app. The tactics of app acquisition include boosting your app’s discoverability through app store optimization, paid advertisements to targeted audiences, organic search, and more.
Your user acquisition strategy and app should launch in conjunction so you can drive press coverage, social conversations, and targeted traffic to your app store listing on day one. Launching your user acquisition strategy late would allow your competitors to get a head start in the race for engaged users.
With competition on the rise and no end in sight to the spike in app development, sending your app out into the world without a user acquisition strategy is an extremely risky bet
Strategies for Mobile App Success
• Finding right keywords
• App name optimization
• App description optimization
• Screenshots and app icon optimization
• Preview video optimization
• Localization
• Regular updates
Start with a Perfect App
Test your app frequently with relevant tools, designing it simply and intuitively, considering best practices for iOS and Android user interface can be useful for starting. Ask questions like, “What problem does my app solve?” or “Which mobile platform suits my app best?”
Complete Your App Marketing Plan
Know which App Marketing metrics to track, and which tools to use for analytics and attribution. Know your total budget for organic and ad campaigns. Be knowledgeable on both Pre- launch and Post-launch App Marketing.
App Store Optimization
App Store Optimization is a crucial part of mobile marketing to be found on app stores. To increase your user acquisition, you should optimize app store page according to best practices. Here is a checklist:
From paid ads to app store optimization, there are many elements that make up a successful app user acquisition strategy and keep in mind that your user acquisition strategy is the really main part of your mobile marketing plan strategy.