A successful pre-launch app marketing will be the start of all your marketing efforts, helping you gain traction and validation even before you have finished development. Marketing your app before its launch is critical. You’ll be competing with over 2 million apps, so you shouldn’t wait for downloads to come in after you launch.
Research keywords – Keyword researching can be started once the application is understood. The keywords must be highly relevant to the app with high traffic.
Research the market and your competitors – Every successful project begins with a complete analysis of its target audience and the competition. This information is crucial when getting started. Knowing your market is everything. Exposure to what your target audience likes and needs and what challenges they face will give you a clearer picture of what they expect from you.
Make your app easy to find everywhere –
• Google recently announced that people now most often find apps not on the App Store or Google Play Store but on search engines, About 75 percent of users now start their searches for mobile apps on Google.
• Search ads are currently the most efficient way to market an app successfully and get people to download it. Search advertising not only boosts app awareness but also drives downloads because these ads are shown right when people are actively looking for mobile apps. Put another way, it’s now possible to find not only traditional web pages via organic search but also mobile app content
• Developing an SEO approach both for your website and for your mobile app will promote greater visibility and awareness of your mobile app.
• Content marketing is another way to advertise your app.
• Blogging is a vital part of mobile app promotion. It builds interest around your product and provides better search visibility.
• Using video is an excellent way to increase engagement and downloads. YouTube provides the largest audience.
• Podcasts are rapidly growing in popularity and they’re simple to produce. Podcasts are audio or video content that is delivered right to a subscriber’s app and podcast listeners is approximately 67 million people listen to podcasts monthly.
Measure your application KPIs properly –
Regular analysis of your mobile app KPIs will help you gain the best insights into your idea so you’ll know how well your app’s doing. Let’s consider the most important KPIs to pay attention to when assessing your app’s success.
There’s no secret tool or perfect KPI to guarantee your app’s success, but you should be able to discover new opportunities and challenges and have the flexibility to review marketing measurements for growth.
Always keep in mind your users and their feelings about your app. When dealing with mobile application marketing, every detail is essential.