Checking in on performance of one campaign in one agency is straightforward: log in, grab what you need, and get out of there. But to understand performance across agencies and dig into the metrics that really matter—ad revenue LTV, retention, ROI—things get a lot more difficult. Each agencies defines output schemas differently and has tedious nuances. When it comes to joining data from various agencies together on your own, it’s inevitable that you’ll run into calculation issues.
That’s where Tenjin comes in.
Tenjin’s DataVault, powered by Amazon Redshift, organizes all your ad agency data in one unified schema.
Tenjin’s integrated marketing suite unifies and normalizes campaign data from 200+ marketing channels and measures it against all sources of revenue.
Tenjin’s hosted infrastructure allows companies to implement app and marketing analytics without diverting engineers away from app development.
Tenjin provides marketers with a combined view of ad agency performance in pre-built dashboards, but also opens up all of the underlying data from the channel’s marketers acquire users from.
Whether you’re a UA Manager, a Growth Marketer or a hardcore Data Analyst, if it’s your job to find and buy mobile users for your app. Competition in the app world is off the charts. Before all you needed was a great app in the app store. Those days are gone. As the cost of acquiring new users’ skyrockets, it becomes more and more important to find a smart way to compete and stay in the game.
We’ve never had access to so much data to help us acquire new users. But the data is disorganized, overwhelming and hard to compare across channels.
Tenjin Growth Data Infrastructure is the secret weapon.
It helps turn marketing data into actionable decisions. Decisions that allow you to find and buy more profitable users than anyone else. With the Tenjin Platform you get your own Growth Data Infrastructure, a team of experts and a community to support you and it’s affordable. With a level playing field, your app has a real shot at the title. You can focus on making creative user acquisition decisions.
So, To Review:
App marketers can use the Tenjin Block to:
• Attribute in-app advertising and IAP revenue to the ad source that the user came from
• Analyze app install advertising campaign performance by dimensions such as ad agency, country, platform, date, budget and more
• Get app user-level data on lifetime value, IAP revenue, ad-based revenue, return on ad spend, and more
• Analyze daily behaviors of app users according to any number of customizable in-app events
• Compare cohorts of app users to see how changes affect retention and engagement performance
• And more!