Mobile advertisers are focusing more on mobile and online gambling as the global online gambling market prepares for an annualized growth rate of 11% through 2020, according to Mobile Advertising Watch.
Casino-related mobile gaming app categories are becoming increasingly popular among smartphone users and apps that do not use real money, are also the highest category in terms of cost per install (CPI) in the US indicating great revenue potential for developers and advertisers.
The iGaming industry is reaching millions of people around the world and earning more market value by the second.
The iGaming genre consists of so many different types of games. Poker alone can come in dozens of different forms from traditional Texas Hold’em to Vegas-style Jackpot games.
Gambling mobile apps has changed the way people gamble. Being able to access online casinos and apps via a mobile device has added speed, flexibility and convenience to the process.
Whether it be placing a quick bet midway through a football match via the Ladbrokes app, settling in for a lengthy game on PokerStars, or joining your friends on social media for a friendly game, mobile gambling is booming and there are no signs of it abating in the future.
Three key factors that are contributing to this growth are:
• Convenience
• Cost
• Social
Convenience
Time is a precious commodity. As we work longer days, we have to make a conscious effort to balance work and play. The growing plethora of mobile gambling sites available ensure that we can satisfy our need for quick and easy entertainment almost anywhere. The specially developed apps by companies such as Ladbrokes and William Hill are examples and have drawn a huge following by making the mobile gambling process very simple, allowing players to link their bank accounts to the app and instantly place a bet. A significant portion of the success of mobile gambling is attributed to this simplification.
Cost
The general low cost of mobile gaming makes it an attractive option as quick and easy entertainment, and mobile gambling is no different. With the majority of console games, such as Play Station and Xbox, retailing at around $200, the prospect of a mobile alternative that costs just a few dollars to download, or may even be completely free, is a significant factor representing the increase in players turning to mobile to satisfy their gaming needs.
Social
There is growing social aspect to mobile and online gambling, with sites such as Facebook allowing players to use real money to pay for virtual currency that can be gambled within games such as poker and blackjack. These games are intended to be purely social, by encouraging players to engage specifically with their friends on social media sites, and as a result, adds a new side to gambling that simply can’t be experienced in a conventional casino, playing solely for the sake of enjoyment as opposed to the chance of earning financial rewards.