User Acquisition

When embarking on this step make sure to have event pixels placed in your apps and connect those events to an analytics software of your choice. Our popular recommendations include, TUNE, Adjust, Kochava and Appsflyer. This software will give you complete confidence when working with an outsourced mobile user acquisition team to ensure their users are generating the post install events you are after. You will be able to export reports from here and give your outsourced partner access on the publisher side to ensure they can also see the events that they are driving.

Once we start generating installs for your app on either the play store or ITunes store we both will be able to see through those attribution software options the events that are happening after the install. We typically start small with 100 daily install cap to begin generating actionable data on how our users are interacting with your app post install. After 2-3 days there will be enough time for the attribution window to collect the data on post install events and we can accurately pick what in-app placements are generating the best post install events and scale up on those while removing the others.

we can make optimizations on both the app and placement within the apps. We make sure we are always targeting users with a history of in-app purchases so you always get the most out of your user acquisition efforts. Once we get the data of the first batch of installs we can discuss scaling on those exact placements that are generating the post install events that you’re after.