Branch provides the leading cross-platform linking and attribution platform with solutions that unify user experience and measurement across different devices, platforms, and channels.
Even though the Branch platform might resemble a traditional mobile attribution provider on the surface, the engine underneath is something fundamentally, radically different. Branch powers mobile links and measurement to over 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 40,000 apps — including Airbnb, Pinterest, Audible, Tinder, Reddit, Buzzfeed, Twitch, OfferUp, Groupon, Poshmark and many more.
Branch’s strong link matching guarantees that your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue
the journey even after users pause to install your app, Branch helps you drive better performance in all of your channels.
People Based Attribution
Branch’s People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. By eliminating the ambiguity of fingerprint-based attribution and unifying fragmented data you are able to show you each customer’s full journey. The result: more data to optimize your campaigns and maximize ROI.
Seamless integrations
Branch works together with all the tools in your existing marketing set, integrating with leading email providers, social platforms, data analytics tools, and ad agencies.
Branch Acquires TUNE’s Attribution Analytics
Branch is acquiring TUNE’s Attribution Analytics platform and team. The acquisition will merge Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform.
Branch first made its mark as a solution for mobile deep linking, solving for the best customer experience across digital properties. Today, Branch supports more than 40,000 apps and 100 billion links across the web and apps.
