To get the most out of your user acquisition strategy we highly recommend getting your app integrated into an app attribution platform. This will give you the best insights the industry has to offer into what your users are doing after they install you app onto their mobile device. On these attribution platforms it will allow for you to place pixels anywhere you choose in your app to track and see if users performed the specific action your looking for.
…I have increased the amount of app downloads for my app. How do I know what users are doing after the install?
When determining what actions you want to track via mobile attribution platforms we suggest that you choose something that would regularly happen within the life cycle of your app. Preferably actions that confirm a return on your ad spend.
Most app attribution platforms have something called an attribution window. When working with your mobile user acquisition partners make sure to let them know when to expect the action to be reported back
We find the most attribution windows pass back event information within the first 24 hours. This will allow you to collect feedback faster to provide to your user acquisition team to make early optimizations and only focus mobile ad spend on placements generating events post-install.
Here are some app attribution tracking software’s that we recommend taking a closer look at to narrow down your provider.
TUNE
This is one of the first app attribution platforms that was created. This is a reliable tool that has some of the most cutting edge app attribution tools at your disposal
Kochava
This solution is one of the lowest cost solutions without sacrificing on quality. You will be able to access the dashboard but your user acquisition partner will rely on emailed reports.
Appsflyer
This solution is one of the newer ones. Both you and your user acquisition team will be able to view the dashboard, however less partners are currently integrated here.