Mobile Apps Unlocked – MAU Vegas brings together 2000 plus leaders, from high-growth and at-scale mobile brands.
The two day conference is focused on learning and networking.
Speakers at 2019 included Nora Ali from Jet.com, Seth Berman from Adobe, John Egan from Pinterest, Josh Lu from Zynga, Brent Harrison from Expedia, Beth Murphy from Amazon, and more.
Trends from MAU 2018
Measuring cost-effectiveness and engagement continues to be the priority for most US marketers in determining a successful campaign.
CPA (Cost Per Action), CPR (Cost Per Revenue), and CPE (Cost Per Engagement)
(Cost Per Install) model and optimizing down-funnel to hit their own KPIs.
Still in its beginning stages, using AI and machine learning will be increasingly used to optimize mobile campaigns in areas like creatives, content, segmentation, personalization, and pricing.
Almost all networks are now showcasing new fraud protection solutions
that provide insights and give a “competitive edge”. They are also subscribing to the major MMP’s fraud protection tools. The industry has come a long way from asking “should we” to “how much” in terms of event tracking and detailed analysis to help combat fraud.
MAU 2019
Below are some highlights from mobile apps unlocked this year! For us we were able to gain some excellent insights into the direction of cost per install user acquisition.
Learning
This event was the place to be for user acquisition. All members attending were educated in the space and there for the same reason: looking for unique and efficient ways to grow their apps user base. This is true especially for US-based advertisers.
Intimacy
The face-to-face time with both advertisers and publishers is second to none in our industry. MAU made this possible in a simple way. The size of the show is more private and personal (in comparison to MWC or DMEXCO), and almost everyone attending stay in the same hotel for the show. You see a lot of the same faces and connect easily with more people than you have set meetings with in the show.
Networking
In terms of networking potential and all of the events – penthouse parties, happy hours, pool cabana hang-outs, and club parties – this is one of the best events in the industry to mingle and not just meet clients, but have a great time while doing so.