So you’ve setup your app attribution solution to track all of your downstream events. Now it’s time to start analyzing the data in real time using an app analytics solution. By using both of these systems in tandem you can make purposeful optimizations to your ad placements.
Making those purposeful adjustments to where your ad appears is what is going to move the needle towards a return on ad spend (ROAS) for you or your client.
To properly setup app store analytics it will require you to connect API to both the tracking software and your app attribution partner. From here you will be able to sort and filter through all of this data to begin to make purposeful optimizations.
The type of optimization that you have access to will be focusing on individual app names that are backing out for your client’s KPI goals. You will be able to filter out the non-productive placements and scale in the productive ones.
If your choosing an outsourced analytics partner you won’t need to look than these below three solutions. The main benefit from choosing one of these instead of building an in house solution is going to be the regular updates completed by these providers to stay on top of an ever evolving industry.
Focus on data driven results
Singular
Here you will be choosing a solution is backed by the industry leaders. It is going to give you the best tech support, however this can come at a price.
Tenjin
Has an excellent marketing analytics dashboard that is going to give you the insights you need to accurately optimize at a glance.
Multiverse
One of the newcomers that is backed by one of the largest players in app attribution, TUNE, will give you unpreceded API connectivity and tools to become an expert.