Driving Growth through Consumer-First Video, Data, and Mobile Strategies
June 05, 2019, Convene, New York
The IAB Data, Mobile, and Digital Video Centers of Excellence have joined forces to produce the inaugural IAB NexGen Marketing Conference. This one-day event will focus on how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth.
The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. Its board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning across the digital video programming, marketing, and distribution spectrum.
The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with empowering the media and marketing industries to thrive in a “mobile-always” world and in an increasingly “direct brand economy,” where user experience and consumer relationships are at the heart of modern-day marketing and a significant driver of publisher transformation.
Among the lineup of 30 + Speakers are:
Nilla Ali, Vice President of Strategic Partnerships at BuzzFeed, where she oversees the company’s affiliate business across more than 1,000+ retail partners, including key strategic relationships with Walmart and Amazon.
Michael Lebowitz, Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. He has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung and YouTube.
Joshua Palau, VP of Digital Strategy and Platforms for Bayer Consumer US. His team leads the end-to-end strategy, execution, and subject matter expertise for to drive brand objectives and increase the usage of digital across the company.
Stephanie Swingle, CMO of Mizzen+Main, a brand focused on building better menswear with products that are easy to look great in, easy to care for, and as comfortable as athletic wear.
Lisa Utzschneider, Chief Executive officer of Integral Ad Science and a member of the company’s board of directors. IAS is a global technology company
that offers data and solutions to establish a safer, more effective advertising ecosystem.
Troy Young, President of Hearst Magazines, one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions. He is also a senior vice president of Hearst.