FraudScore is the leading, high precision, feature-rich fraud fighting platform.
A Fraud Score is a comprehensive risk analysis that includes:
• Transaction details, including a geolocation analysis, IP & email risk assessment & bank information checks
• Data checks to verify identity, street address & IP, along with physical address comparison
• Device tracking that have been used in previous fraudulent transactions
FraudScore is the leading, high-precision, feature-rich fraud fighting platform.
FraudScore evaluates the quality and consistency of mobile traffic in advertising campaigns (CPC, CPI, CPA, etc.). It helps to investigate issues with low-quality traffic, giving a report as an independent expert. FraudScore evaluates traffic in many dimensions by taking into consideration mobile-specific parameters: emulators, install-bot farms, device-spoofing, proxy unmasking, etc.
For mobile publishers, User Acquisition has become a vital thing in marketing mix. There is a huge growth of competition for a user attention so it’s important to run advertising campaigns that drive only high-quality traffic. Unfortunately, not all advertising services or agencies are 100% transparent and reliable. Mobile advertising fraud has become a nightmare for mobile marketers who loose approx. 1/3 of their advertising budget.
FraudScore helps to analyze mobile advertising campaigns and save your budget by giving you enough data to reject fraudulent installs or conversions
FraudScore can successfully be integrated with:
• Save budget by rejecting fraud conversions
• Build a network of trusted advertising partners
• Easy post back integration
• Direct access to data
• Personal dashboard with export to csv, xls, pdf
• Personal account manager and anti-fraud expert
• Granular reporting on every conversion (source, sub ids, gets, etc)
For Ad Networks and Agencies, running advertising campaign with more than 3 partners can be a headache. Partners may come and go but your relations with an advertiser should always remain. So how do you constantly maintain traffic quality without making a ton of effort?
FraudScore helps agencies and ad networks keep traffic clean. This has a direct impact on your reputation and brand awareness.
FraudScore’s approach to fraud-detection discovers a large scope of affiliate fraud including ClickSpam, VPN & Proxies, Duplicate IPs, Incentivized traffic and more. Using machine learning analysis helps to detect more fraud than traditional rules-based algorithms.
FraudScore is integrated with all major marketing platforms