Welcome to our guide to the app store optimization process. Here you will discover the importance of ASO and how to differentiate your mobile app from your competitors. This will apply to any vertical you’re currently competing in and is a process that will set you up for the best organic success.
Organic users. This is the pinnacle of gathering passive users to download your mobile app without you needing to actively participate in a mobile user acquisition process.
The app store or google play store’s search bar is generally what mobile users are going to use to find an app related to their search results. Anything you can do to increase the discovery of your app from this search bar is a part of app store optimization.
Typical factors that influence discovery is title, keywords, ratings/reviews and the total # of downloads. These the app store uses in combination to determine relevance
Similar to how SEO works for a website ranking higher on google search results, ASO is the process for apps. We generally like to let you know that app store optimization will take some time and we recommend constantly analyzing your keywords.
…Increasing your apps visibility isn’t something out of reach
On-page optimization (app store or google play store) of your app is where it all starts, mainly how you select keywords and describe your app.
Off-page optimization is typically used to discuss app rankings and reviews. Getting great feedback on your app will boost relevance.
Keyword optimization is an ongoing cycle. Often times the harder to rank for a keyword correlates with higher searchers intent.