Cost-Per-Install App Marketing: Pros and Cons

Cost-per-install (CPI) is a mobile-specific advertising model aimed at driving up downloads of your mobile app to more users.

CPI, marketing campaigns, and how it works.

CPI is a marketing method where the payment is made only if the app is installed on users’ devices after they clicked on an ad campaign

Publishers are charged for a CPI marketing campaign only for the number of downloads for that specific app. The main purpose of this procedure is to gain visibility in app stores.

CPI marketing helps push a massive number of downloads in a considerably short time, in the process boosting up your rank on the app store you are advertising for. Visibility of the app increases which then attracts new users.

Pros

• CPI marketing targets your app’s niche audience– your ad will show to potential users interested in what you have to offer.
• Get what you pay for – Advertisers appreciate paying only for ads that get results and bring them downloads of the app— actual installs are clear and have measurable metrics. More installs can increase ranking in Google Play and the Apple App Store, creating organic growth for your product.
• Quickly create buzz around your app – When you need to increase popularity of your app, especially during the app launch, this is the solution.

Cons

• CPI marketing doesn’t tell you how people are using your app – Many people will download a product, use it once and delete it if it doesn’t meet their needs. A one-time installation doesn’t necessarily translate to loyalty or additional purchases.
• Costs get higher in accordance with competition in each app category – If you are promoting in a country using an IOS platform, you must adjust your budge accordingly.
• It can be complicated for advertisers to create a successful campaign– you need to try several ad networks to get the best ROI out of your ad campaign.

When choosing your CPI (cost-per-install) provider, there are different factors to consider for a successful CPI campaign. We would be happy to discuss your options and research each tool available on the market to implement best strategy to push your apps on top.