As we mentioned in our app attribution overview, TUNE is one of the first platforms that was created to give app developers attribution insight. When we refer to this we mean the user journey post-install.
This information can be used to work as an anti-fraud tool if you look at metrics like click to install time, how long after the install are events occurring, conversion rates and more. With this data you can then export it and analyze attribute the results to each traffic source.
When running your user acquisition channel, all of the info in TUNE can be shared with your media buy partners. This will give you both a system to communicate on the data to get to your preferred downstream quality.
Getting this setup in TUNE is very easy due to the great support staff that are available 24/7. Using their support email, they can be added into any conversation with your partners to help iron out any tracking issues.
The pricing structure to use TUNE as an app attribution platform scales with you. TUNE will bill you for the amount of installs that your tracking attribution on. If it’s your first time outsourcing your mobile user acquisition you are going to want to keep a close eye on the downstream quality so that you don’t end up paying for installs that are not backing out. One of the best ways to set this up is to place event postbacks in your app so when TUNE collects the data you can have your outsources UA partner only bill you on installs that are meeting your KPI.
We think one of the best benefits of going with TUNE for an app attribution partner is due to the abundance of API calls and developer friendly documentation. If you have a question, chances are it’s already been answered in their support forum so you can skip any extended period of downtime. By choosing TUNE we are confident that you will always have the latest tools at your disposal as they pride themselves in working around the clock to stay in front of this ever evolving mobile advertising industry.