Are you a developer that has an application/extension or game that you are looking to get in your users hands? Are you an affiliate marketer that has an app wall/experience in bing/social/adwords that can get these applications in front of interested users?
This is funded by the end users making in-app purchases, in-app ads and links to other products or services where the developers will get a return on their investment.
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Cost Per Install (CPI): Offer Flow
As we mentioned this is one of the easiest offer flow’s.
- User clicks on your banner or link (gets re-directed the the app store / google play / desktop landing page
- User downloads the app/game/extension
- User opens the app/game/extension once
Now the affiliate marketer gets paid by the game developer. It’s as simple as that.
Can That Really Be All? KPI’s
A couple years ago, that would have been the flow for every Cost Per Install (CPI) Offer. However, there has been a large volume of affiliate marketers that got quite good at incentivizing users to download apps/extension/games then the user never interacts again.
KPI’s Were Born: Typical KPI Requirements
KPI’s are what protect the developer so they ensure to get an ROI on their investment. Its one thing to pay for a user to download an app/extension/game and part ways with it and another for them to continue using and spend money in the app.
Because of these, the below KPI’s were created and are typically seen on higher CPI offers.
User must complete the game tutorial. This is usually bench marked at pre-determined metrics such; tutorial completion >40%
User must interact with the app the on each of those days after the application is installed. This is usually 70%/30%/15% respectively
User must make an in-app purchase within a specific timeframe. This is usually within the first 7 days after the app is installed
Soft KPI vs Hard KPI
As it sounds one is soft and one is hard. Meaning one is a guideline and the other affects payment. You want to be sure to check with your account manager/offer details before running an offer with KPI just so you have the right expectations.
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