If your here because you want to brush up on the offer types or to find out if you may be missing out on something … your in the right place! We break down the affiliate offers for you
Here are the top 4 affiliate offers that we will break down
- CPI Offers
- CPA Offers
- CPL Offers
- CPS Offers
Choose The Offer Suits Your Traffic:
Before we get into each offer type, take a second to think about what type of visitors your get to your website/application/store or you have in your email list.
Is your traffic/visitor a buyer, trier or a flyer?
- Buyers: Traffic that has bought a product or service in the past or has an intent to buy in the future. These could be visitor that have left you with their email addresses that you’ve collected from your online store for example
- Triers: This is traffic that is interested in learning more about something and has no problem leaving some information behind to get something in return. They are willing to give something a go, however, they rarely make a commitment if it involves purchasing anything
- Flyers: Traffic that will interact with an ad, product or service and has a tendency to get distracted and focus on something else. This could be a visitor that submitted their email to you and never has been in contact since or replied to an email
Keep these visitor persona’s in mind as we get to the offers!
1. CPI Offers
These offers are typically best suited for these personas: Flyers/Triers
The typical flow for CPI Offers: The visitor downloads an app either on mobile or desktop and opens the application once. You’ll notice that these offers now, (the higher the payout) are typically followed by a KPI. These can be either soft or hard.
- Hard KPI: Payment is determined on the KPI being hit
- Soft KPI: Payment is not determined on the KPI being hit
Industry standards are having more KPI’s … typical KPI’s are below, these each have a % attached to them. For example the KPI for tutorial completion can be as high as 40% … meaning that 40% of the conversions need to have the user complete the tutorial. And this KPI as mentioned earlier can be either hard or soft.
- Tutorial Completion
- Day 1 Retention
- Day 3 Retention
- Day 7 Retention
- In-App Purchases
The reason behind this is to protect the advertiser from paying for users to install their applications and then never interacting with it again
2. CPA Offers
These are typically best suited for these personas: Buyers and Triers
Typical flow: The user/visitor downloads the app on mobile or desktop, opens it, and completes a certain action specified by the advertiser.
CPA offers are not always apps. They also exist in lead form variations. For lead forms, a flow could be; customer fills out the lead form, then needs to complete a task when the advertiser reaches out.
Similar to CPI offers, CPA offers can come with a KPI the higher the payout. This again protects the advertiser and ensures that they get a marketing ROI for their commission they pay to you
3. CPL Offers
These are typically best suited for these personas: Triers and Flyers
The typical flow: User/visitor fills out a form, clicks submit.
Depending on the payout the CPL offer is providing, more customer fields may be required for the offer to convert. It can be as simple as a user leaving their email behind or filling out 10 fields about themselves.
4. CPS Offers
These are typically best suited for these personas: Buyers
The typical flow: User/visitor fills out a form, provides their credit information, clicks submit
As the name suggests, its a cost per sale model. By having traffic that is used to making purchases this works best. If the offer is good, makes sense to the customer then a cost per sale can payout very well. You typically see payouts $40.00+ or on a revenue share model. While it may take more visits for the offer to convert the payout will be definitely worth it!
Next Steps: Take a look at what type of persona’s you have in your database for traffic and find the best traffic source that suits it. At the end of the day its about increasing your click through rate. When you find an offer that pairs well with your traffic, you will never look back!