Cost Per Install Offers
Flow: User Downloads, Opens App Once
Looking to Monetize your App, Website and Email Traffic
Going the route of running a cost per install offer is maybe the simplest way to monetize your traffic! You need to make sure you find yourself a stable, direct offer that you know converts well. By working with a dedicated Account Manager you can easily identify what cost per install offers are working well today. Get Access To Our Cost Per Install Offers Today!
Strategize
Test
Scale Up
Get Paid
We provide direct cost per install offers to monetize both your mobile and desktop traffic. These have:
- Stable Budget
- Highest Payout
- Ability To Scale
- WW GEO
How to Find the Right Cost Per Install Offer
Ask For:
CPI – Cost Per Install
Best practices for working with an agency to get the most out your cost per install budget
- Let your Account Manager know about how you generate your traffic. If you have some great payment history with another reputable agency and have low rejects be sure to share this information. By being transparent with your Account Manager they will open up better offers for you
- Ask your Account Manager what you need to do to get the direct offers that they may have private. They may instruct you to run on a few offers first but you can work on a plan with them to get to the best offers
- Be sure to watch your conversion rate so that your account manager doesn’t need to reach out to you to reduce. Typically for non-incent offers you want to keep the installs/clicks to <3%. On incent offers you have the ability to have your CR% >3% as the offer typically is associated with a lower payout
- If your Account Manager reaches out to you to lower your CR% be sure to make that change within 24 hours. If you keep running the offer with a high CR% the Account Manager will pause you off the offer and most likely all of the offers from that Advertiser
- More and more we see KPI’s associated with Cost Per Install offers. These KPI’s are put in place to protect the advertiser from fraud conversion. Over the years these KPI’s have shifted more in the benefit of the advertiser requiring the users you bring in to use the app on day 3/7 etc. This can be tough to control
- Ask your Account Manager for soft-KPI offers vs hard-KPI offers. Soft-KPI means that even if you don’t hit the KPI’s payment won’t be affected. This is most important if your not sure of your traffic quality and your paying for clicks. The tradeoff is typically lower payout per conversion if you go with a soft-KPI.
