Incent Traffic can be broken down into three categories: Interstitial Traffic, Virtual Currency and Reward Programs on Emails
1. Interstitial traffic – during the natural flow of a user watching a free movie or reading an article online, the user is interrupted by an ad (an example, you are watching a free movie and it stops or reading an article and it stops after page 1, until you engage with an ad, then you can continue to see/read the rest.
2. Virtual currency – offering the visitor a form of currency that is available online. This is usually done within a game to incentivize the user to progress further within the game in exchange for engaging with an ad (installing app, subscribing CPL, or making a sale). The higher the payout on the offer, the larger the margin the virtual currency can be to award the user.
3. Reward programs on emails – users get rewards (pearls, coins, points etc) for opening emails. Once they have enough pearls or coins, they can exchange those points for a product (e.g. iphone, ipod, computer) depending on the amount of points you have
Click here to sign up & run our incent offers
As you can understand incent traffic has two important characteristics:
1. The user is interested in the virtual currency vs the add that is presented.
2. For the user its a win/win.
You may ask yourself, why does the advertiser allow for incent traffic
Well, the advertiser needs to have these 4 things setup on their end to protect themselves and turn these incent clicks into paying customers
1. Have clear agreements with the publishers
2. Have a secure anti-fraud mechanism to prevent pixel fires
3. Have an open line of communication with the publisher
4. Have a sales funnel setup
In summary, it is very important to drive incent traffic to only incent offers so that you can scale and grow your affiliate marketing endeavours!