Mobile Ad Formats

The importance of Mobile Ad formats

Mobile ads dominate advertising. In order to reach an audience now, business owners and marketers must create engaging, targeted advertisements. Much of advertising is trial and error. However, finding the right advertising tactic can become an effective tool for your brand, or business. It’s not about the number of advertisements, but about the quality you’re producing for your targeted market.

It’s hard to ignore the increasing power of mobile devices. With almost half of online traffic coming from mobile devices alone, it is in your best interest to create a mobile marketing strategy that meets your target audience with engaging, authentic content.

Here are some examples of mobile Ad format types that you can use online:

Mobile Banner

This is generally the most popular ad format. This advert uses a “banner” at the top or bottom of the screen with branded text or graphics. These ads rely on brand awareness or recognition with limited space for detailed information. It’s a snippet for the customer to see. It’s a simple way to get your name and product viewed by as many eyes as possible.

Native Mobile Ad

This format sometimes doesn’t look like an ad. Rather, they are made to seamlessly integrate into the publisher’s app. It mimics the original app format to create a cohesive user experience.

Mobile Video Ad

These ads can seem simple, yet their execution is complex. These videos play when a user opens or interacts with a mobile app. The most effective videos generally require a budget, and a team of skilled people to execute. However, videos offer a higher level of engagement.

Interstitial

These ads are interactive that display across the entire screen. Generally, when an app or website is loading you will see these types of ads. This format often features a call to action or a compelling display of a product or service.

Rich Media

These ads specialize in creatively engaging with users to create a high Click Through Rate (CTR) and effective client conversion. This gives an advertiser a space to showcase bold creative ideas.

Marketers must be quick and effective with their advertisements. Mobile Ad formats are important, because not only do they receive more viewer engagement, but these ads also effectively grow brand recognition, generate leads, and convert viewers into customers to grow your business.