Mobile CPA Goals (Cost Per Action)

Optimize Your Advertising Campaign

What is CPA?

Cost Per Action (CPA) Marketing is an online marketing model where commission is paid when a user responds to a “call to action” on an app or website. This action includes, but is not limited to filing out a form, getting a quote, making a purchase, or signing up for a trial or subscription.

How to utilize CPA?

Most mobile marketers focus solely on CPI (cost per install), however, this sometimes doesn’t help drive mobile engagement to their app or website. In this case, ROI (Return on Investment) can be lost, wasting time and effort for the marketer.

However, CPA can measure user engagement by providing the necessary tools for a marketer to target viewers and optimize mobile advertising campaigns. As a target audience grows they will behave in various patterns and over time CPA will provide business forecasts that model these ever-changing trends. Utilizing a CPA Model allows marketers to target specific users that goes beyond just installation of an app to the actual engagement from the user.

By creating consistent sustained interactions for users, you can utilize their engagement to create a marketing strategy. To achieve this create targeted advertisements, brand campaigns and app incentives to constantly keep users engaged, willing to trust and loyal to your brand.

Where and when to use it?

By pairing and monitoring your CPI and your CPA you’ll be able to target your audience in a more effective and engaging way. The data you collect from both your CPI and CPA can help you set goals to measure your success. Marketers need to evaluate and reconstruct the use on their app or website, to give longevity to the service they are offering.

It’s best to study weeks, months or even years of data to create an effective plan to target your audience and keep them interested in your product, message or brand. Users who are familiar with your brand will be engaged in multiple transactions, like making a purchase or subscribing to your service. This model shows that a certain action will frequently result in a desired outcome such as a reservation, subscription, and purchase of registration from a user.

By focusing on the post install engagement with a user and optimizing those results, you’ll be able to create a more active revenue that will produce a group of consistent users willing to stand by you and your brand.