Mobile In-App Advertising – How it Works
More Companies advertising budget is being assigned to mobile advertising because they know that is where most people spend their time than any other device.
Mobile In-App Advertising (ads specifically designed for smartphone devices) is a digital advertising platform also know as mobile in-app or mobile geofencing. It is one of the fastest growing forms of mobile advertising through smartphone devices today and estimated at well over 85% of all digital spending.
It makes sense for companies to invest in mobile ads with this amount of face-time on mobile devices.
Facebook and Twitter once dominated mobile. Today the marketplace looks significantly different! There is wide range of apps across various platforms. For example, Facebook had virtually no mobile advertising revenue and went to earning 41 percent of their overall revenue through mobile in-app advertising in approximately 12 months.
Let’s compare the engaging dynamics between mobile websites and. mobile apps.
Tracking –
- websites use cookies
- mobile apps use device ID.
Available User Data –
- websites use activity through shopping habits, favourite sites
- mobile apps use GPS location, device type, gender, age, wireless carrier
Average Daily Use –
- Websites approx. 33 minutes
- Mobile Apps approx. 3 hours
You can see how mobile in-app advertising is capturing more attention and because they are often used by one person, they are connected closely to the personal daily habits of the owner. This makes the in-app environment ideal for advertisers to create effective and personal advertising.
Mobile in-app advertising offers companies vast marketing opportunities. Marketers can change their ad efforts for the better and move away from ineffective ads and can start to focus on the message and the ideal audience for their advertising efforts.
How to successfully optimize and maximize your mobile in-app advertising campaign.
- Know where your ads go by understanding the chain of supply ie. Agency, Trading desk, DSP (Demand-side Platform) Ad exchange, SSP (Supply-Side Platform) and their roles.
- Choose Supply Partners Wisely. Premium publishers only work with a small selection of Supply-Side platforms that have direct relationships to high quality inventory and this is the best way for advertisers to maintain control over their ads so they get the best return on their investment.
Of course, you can get in touch with one of our experts and schedule a free consultation to learn how you can quickly increase your mobile advertising revenues.